DOT_DOT Innovation · strategy & innovation studio

We decide where to go.And launch what's new.

We help leaders and teams see the future, choose their bets and test them with real people before the budget is spent.

Since 2015 · Ukraine's first innovation consulting agency

Selected clients Ministry of Digital TransformationUkrainian Startup FundMHPKernelDTEKNaftogazVisaSynevoDila
Three directions

From deciding where to go to the first launch

Innovation is not a luxury, but a strategic necessity. We work with companies and teams that don't wait for better times.

01

Strategy

When you need to agree where you're heading and what you'll stop doing.

  • Strategy sessionsOur flagship, Strategy from the Future: from the future you believe in to the bets you make today.
  • Growth strategyNew markets, segments or product lines, progress metrics and budgets built for ROI.
  • Strategy Design TrainingWe teach teams to build strategies that can withstand real-world challenges.
02

Innovation

When you have an idea and need to know whether people actually need it.

  • Research & customer developmentIn-depth interviews, segments, customer journeys and genuine audience pain points.
  • Rapid prototyping & testingMVPs, user testing and iteration before launch to reduce risk.
  • Go-to-marketNiche, channels, positioning, pricing and a launch roadmap.
03

Learning

When your team needs a new way of thinking, not another presentation.

  • WorkshopsDesign Thinking and Service Design, Innovative Mindsets, Open Innovation.
  • Trend-driven lecturesTechnology, changing consumer behaviour and future scenarios.
  • Accelerator programmesIdea validation, OKRs and product thinking for startups.
Flagship

Strategy from the Future

A strategy session that starts not with what's broken, but with the future you believe in. Your team leaves with bets, a stop-list and a 90-day plan, and with the energy to deliver it.

Learn more (in Ukrainian) →
  1. Future scenarios
  2. The future we bet on
  3. What has to be true
  4. Today as a diagnosis
  5. Bets and a stop-list
  6. Pre-mortem
How we work

Understand first. Then build. Then grow.

01 · Understand

Understand

Briefing, situational analysis and the gap between where you are and where you aim to go. A preliminary roadmap and recommendations.

Start: a questionnaire and a 30-min call
02 · Build / Launch

Build

Research, prototypes, tests and a market entry strategy. Each step has a clear purpose rather than being just another experiment.

03 · Grow / Scale

Scale

Scaling isn't chaotic growth but a forward trajectory. Regular meetings, progress tracking and strategy adjustment.

A person leads the project, not an account

Each project is personally led by a DOT_DOT team member. When needed, we bring in specialists from our carefully selected network.

Experienced people + AI tools

The hybrid approach gives deeper understanding of context and creative solutions in shorter timeframes, while keeping costs under control.

Methodologies Design ThinkingHuman-Centered DesignStrategyzerJTBDOKR
Formats & pricing

We'll choose the format after a short call

Fill in the questionnaire, and on a 30-minute call Oksana will suggest the format that fits your task. Formats can be combined, and long-term projects qualify for special terms.

Strategy from the FutureStrategy session · 1–2 days

One day, two days, or a kick-off plus 90 days of support. The price depends on the format and the number of participants.

Ask us →

Sprint3–5 days

Intensive sessions on a specific task: customer development, GTM, rapid prototyping. Result: a strategic document, implementation roadmap and presentation of results.

from 150,000 UAH

Ongoing supportMonthly subscription

Continuous strategic support while you grow: regular meetings, progress tracking, strategy adjustment. We recommend at least 3 months.

from 50,000 UAH / mo

WorkshopHalf or full day

Interactive training with practical tasks: Design Thinking, Strategy Design, Innovative Mindsets, Trend-Driven Innovation. Preliminary consultation and materials included.

from 80,000 UAH

Lecture1–2 hours

An educational lecture tailored to your industry and audience, with Q&A and presentation materials.

from 50,000 UAH

Micro-consultingFrom 2 hours

On-demand consultations on a specific question. Preparation time and final documentation included.

5,000 UAH / hour

Prices exclude VAT and travel expenses, as well as third-party services such as venue rental, external experts and prototyping tools. All formats are available offline and online.

Oksana Hoshva sitting on a wooden platform in front of stacked panels, black and white photo
Who leads the projects

Oksana Hoshva

Founder of DOT_DOT Innovation and Hoshva PR. Worked as a Senior Strategic Designer at BCG X (Boston Consulting Group) in New York. Holds an EMBA from IE Business School, completed leadership courses at Stanford, and taught Innovation Management at KSE Graduate School of Business for 10 years. Member of The Service Design Network.

Has managed innovation projects for Kyivstar, Visa, Coca-Cola, Kernel, Kovalska, the Ministry of Digital Transformation of Ukraine, YASNO, Starlight Media, Intertop and PrivatBank.

She knows how to transform innovation theory into concrete results.

LinkedIn →
Testimonials

What the people we've worked with say

“The workshop taught us that innovation begins with small daily steps. […] This mindset change has already brought incredible results!”
Ivan Telychkun, Strategic Development Director, DILA medical laboratory
DOT_DOT Innovation helped us create an entrepreneur lifecycle map that guides business owners through growth stages and challenges. Oksana's exceptional professionalism and deep empathy make her a valuable lecturer for our educational programs on innovation and creativity.
Diia Business national project team
What stood out in particular was their approach to workshop design: a well-structured format that combined solid theoretical explanations with active, hands-on practice. […] Startups realized that effective planning is not just about deadlines, but also about understanding roles and desired outcomes. […] I recommend them as a team that truly understands startup needs and knows how to turn challenges into practical solutions.
Yevheniia Klepa, Director of Innovation and Entrepreneurship at SET University, former CEO of 1991 Accelerator
The lecture by Oksana Hoshva received exceptionally high ratings from Culture Tech Hackathon 6.0 participants […] Participants were thrilled with the lecture, particularly highlighting the exceptional clarity of the material presentation and the practical value of the content.
Interest 4.76/5Practical value 4.61/5Clarity 4.97/5
Maria Tintul, Program Manager, Culture Tech Hackathon 6.0
Oksana helped them learn to treat their ideas not as ready-made solutions, but as hypotheses that need to be tested through understanding real human needs and identifying genuine audience pain points. […] The participants received practical tools they can already apply to refine, test, and scale their ideas.
Valeriia Moskova, Project Lead of the youth education platform uBoost, SheLeads accelerator
Next step

Let's start with a 30-minute call

  1. Questionnaire, 5–7 minutesTell us about your context and task, so the call is about substance, not introductions.
  2. Call with Oksana, 30 minutesWe'll discuss your situation and how we can help. We'll confirm the time within one business day.
  3. ProposalAfter the call we'll send you the format, plan and price.
Fill in the questionnaire